Privacy Policy

1. Who We Are

Initiate Set Construction Ltd ("Initiate", "we", "us", "our") is a bespoke experiential fabrication studio based in London, UK. We design, engineer and build physical environments for brands and agencies. This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website at initiate.live or contact us through our enquiry form.

2. Data We Collect

We collect personal data only when you voluntarily provide it. This includes:

• Contact and enquiry data — your name, email address, company name, telephone number, project brief and budget range when you submit our project enquiry form.
• Usage data — anonymised information about how you interact with our website (pages visited, time on site, referring URL). This data does not identify you personally.
• Communications — any correspondence you send us by email or through our enquiry form.

3. How We Use Your Data

We use your personal data to:

• Respond to your project enquiry and communicate with you about potential work.
• Manage our ongoing client and supplier relationships.
• Improve our website and services based on anonymised usage patterns.
• Comply with our legal and regulatory obligations.

We do not use your data for automated decision-making or profiling, and we do not sell or rent your personal data to third parties.

4. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

• Legitimate interests — to respond to enquiries and manage business relationships.
• Contract performance — where we have entered or are entering into a contract with you.
• Legal obligation — where processing is necessary to comply with applicable law.

5. Data Retention

We retain enquiry and contact data for up to 3 years from the date of last contact, or for as long as is necessary to fulfil the purposes described in this policy. Client project data may be retained for up to 7 years for accounting and legal compliance purposes. You may request deletion at any time (see Section 7).

6. Data Sharing

We do not sell, trade or transfer your personal data to outside parties except as described below:

• Service providers — trusted third parties who assist us in operating our website and conducting our business (e.g. hosting, email delivery), subject to confidentiality obligations.
• Legal requirements — where disclosure is required by law, court order or regulatory authority.

7. Your Rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request erasure of your data where there is no legitimate reason for us to continue processing it.
• Object to or restrict processing of your data.
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, please contact us at [email protected].

8. Cookies

Our website uses only essential cookies required for the site to function. We do not use tracking, advertising or analytics cookies without your consent. You can control cookie settings through your browser preferences.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. All data is transmitted over encrypted HTTPS connections.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11. Contact

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Initiate Set Construction Ltd
London, UK
[email protected]