BUZZBLLZ GTCH MCHIN

CLINT

BUZZBLLZ

LOCTION

OBSRVTION POINT, SOUTH BNK, LONDON

YR

2026

SRVICS

• Structural Design & Engineering
• CNC & Scenic Fabrication
• Scenic Finishing & Spray Paint
• Logistics & Installation

TH BRIF

A larger-than-life gatcha machine installed at Observation Point on the South Bank. Designed entirely in-house by the Initiate team, the structure was built to function as a working dispenser and a photographic landmark - bold enough to stop foot traffic on one of London's busiest riverside promenades. Technical development, fabrication, scenic finishing, logistics and installation were handled entirely in-house.

TH CHLLNG

The structure needed to read as a recognisable consumer product at oversized scale while withstanding outdoor conditions on a public riverside site. The curved body panels, stepped base and illuminated globe required precise fabrication sequencing to arrive on site as a single coherent piece.